Good design isn't only instinct. It's a decision backed by evidence.
Good design isn't only instinct. It's a decision backed by evidence.
Good design isn't only instinct. It's a decision backed by evidence.
I bring structure to the design process — starting with insights, mapping constraints with the team, and ensuring every decision connects back to what we know about users. From there, I prototype fast so we can test early and align before things get expensive.The result is work the whole team can stand behind — designs that are easy to explain in a review, smooth to hand off to engineering, and built to hold up well after launch.
I bring structure to the design process — starting with insights, mapping constraints with the team, and ensuring every decision connects back to what we know about users. From there, I prototype fast so we can test early and align before things get expensive. The result is work the whole team can stand behind — designs that are easy to explain in a review, smooth to hand off to engineering, and built to hold up well after launch.
The Designer
The Designer
I'm Talita Collares, a UX designer based in the Netherlands who works at the intersection of research and craft. I don't start with layouts — I start with questions.My process is built around understanding what users actually need, mapping constraints with the team, and making sure every design decision has a reason behind it. I prototype fast, test early, and hand off work that holds up after launch.
I'm Talita Collares, a UX designer based in the Netherlands who works at the intersection of research and craft. I don't start with layouts — I start with questions. My process is built around understanding what users actually need, mapping constraints with the team, and making sure every design decision has a reason behind it. I prototype fast, test early, and hand off work that holds up after launch.
Freelancing Services
Freelancing Services
If you’re looking for clarity in design, let’s build it together.
If you’re looking for clarity in design, let’s build it together.
A /
I create identity systems that bring clarity and distinction to brands — thoughtful visuals, cohesive structure, and design that lasts.
Brand Strategy
Visual Identity System
Logo & Mark Development
Typography & Color System
Guidelines & Asset Library
A /
I create identity systems that bring clarity and distinction to brands — thoughtful visuals, cohesive structure, and design that lasts.
Brand Strategy
Visual Identity System
Logo & Mark Development
Typography & Color System
Guidelines & Asset Library
A /
I create identity systems that bring clarity and distinction to brands — thoughtful visuals, cohesive structure, and design that lasts.
Brand Strategy
Visual Identity System
Logo & Mark Development
Typography & Color System
Guidelines & Asset Library
B /
I design intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens.
Website & Platform Design
Interaction & Motion Guidelines
UI Systems
Component Libraries
Responsive Layouts
B /
I design intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens.
Website & Platform Design
Interaction & Motion Guidelines
UI Systems
Component Libraries
Responsive Layouts
B /
I design intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens.
Website & Platform Design
Interaction & Motion Guidelines
UI Systems
Component Libraries
Responsive Layouts
C /
I guide ideas from concept to execution, shaping visual and narrative direction for consistent expression across every touchpoint.
Visual Direction
Campaign Concepts
Art Direction for Photo & Film
Tone & Narrative Guidance
Style Frameworks
C /
I guide ideas from concept to execution, shaping visual and narrative direction for consistent expression across every touchpoint.
Visual Direction
Campaign Concepts
Art Direction for Photo & Film
Tone & Narrative Guidance
Style Frameworks
C /
I guide ideas from concept to execution, shaping visual and narrative direction for consistent expression across every touchpoint.
Visual Direction
Campaign Concepts
Art Direction for Photo & Film
Tone & Narrative Guidance
Style Frameworks
Feedback
Honest impressions from the people I’ve worked with across product, design, and digital work.
Feedback
Honest impressions from the people I’ve worked with across product, design, and digital work.
Feedback
Honest impressions from the people I’ve worked with across product, design, and digital work.
Reflections on design, AI, systems, and the work behind them.
Reflections
January 4, 2026
Behavioral design harnesses psychology and design principles to create products that shape user actions and drive lasting, positive change.
December 7, 2025
Explainable AI is transforming opaque decision-making into transparent, trustworthy processes—making it essential for organizations that rely on artificial intelligence.
Reflections on design, AI, systems, and the work behind them.
Reflections
January 4, 2026
Behavioral design harnesses psychology and design principles to create products that shape user actions and drive lasting, positive change.
Reflections on design, AI, systems, and the work behind them.
Reflections
January 4, 2026
Behavioral design harnesses psychology and design principles to create products that shape user actions and drive lasting, positive change.