Good design isn't only instinct. It's a decision backed by evidence.
Good design isn't only instinct. It's a decision backed by evidence.
Good design isn't only instinct. It's a decision backed by evidence.
I bring structure to the design process — starting with insights, mapping constraints with the team, and ensuring every decision connects back to what we know about users. From there, I prototype fast so we can test early and align before things get expensive.The result is work the whole team can stand behind — designs that are easy to explain in a review, smooth to hand off to engineering, and built to hold up well after launch.
I bring structure to the design process — starting with insights, mapping constraints with the team, and ensuring every decision connects back to what we know about users. From there, I prototype fast so we can test early and align before things get expensive. The result is work the whole team can stand behind — designs that are easy to explain in a review, smooth to hand off to engineering, and built to hold up well after launch.
The Designer
The Designer
I'm Talita Collares, a UX designer based in the Netherlands who works at the intersection of research and craft. I don't start with layouts — I start with questions.My process is built around understanding what users actually need, mapping constraints with the team, and making sure every design decision has a reason behind it. I prototype fast, test early, and hand off work that holds up after launch.
I'm Talita Collares, a UX designer based in the Netherlands who works at the intersection of research and craft. I don't start with layouts — I start with questions. My process is built around understanding what users actually need, mapping constraints with the team, and making sure every design decision has a reason behind it. I prototype fast, test early, and hand off work that holds up after launch.
Services
Services
If you’re looking for clarity in design, let’s build it together.
If you’re looking for clarity in design, let’s build it together.
A /
I own the design process end-to-end, from tangled problem to product that ships.
Product Strategy
UX Research
UX Design
UI Design
AI Feature Design & Color System
Weekly Sprints
A /
I own the design process end-to-end, from tangled problem to product that ships.
Product Strategy
UX Research
UX Design
UI Design
AI Feature Design & Color System
Weekly Sprints
A /
I own the design process end-to-end, from tangled problem to product that ships.
Product Strategy
UX Research
UX Design
UI Design
AI Feature Design & Color System
Weekly Sprints
B /
I design and proptype AI products that users actually trust.
Discovery
Concept Design
Prototype
User Validation
Handoff-Ready
B /
I design and proptype AI products that users actually trust.
Discovery
Concept Design
Prototype
User Validation
Handoff-Ready
B /
I design and proptype AI products that users actually trust.
Discovery
Concept Design
Prototype
User Validation
Handoff-Ready
Feedback
Honest impressions from the people I’ve worked with across product, design, and digital work.
Feedback
Honest impressions from the people I’ve worked with across product, design, and digital work.
Feedback
Honest impressions from the people I’ve worked with across product, design, and digital work.
Reflections on design, AI, systems, and the work behind them.
Reflections
January 4, 2026
Behavioral design harnesses psychology and design principles to create products that shape user actions and drive lasting, positive change.
December 7, 2025
Explainable AI is transforming opaque decision-making into transparent, trustworthy processes—making it essential for organizations that rely on artificial intelligence.
Reflections on design, AI, systems, and the work behind them.
Reflections
January 4, 2026
Behavioral design harnesses psychology and design principles to create products that shape user actions and drive lasting, positive change.
Reflections on design, AI, systems, and the work behind them.
Reflections
January 4, 2026
Behavioral design harnesses psychology and design principles to create products that shape user actions and drive lasting, positive change.